The black and white colour is the first thing you notice to be different when looking at this poster, this effect creates a very dark image and classic image. when looking at the classic effect this poster has it resonates with the 50 years of history the franchise has on the other hand the overall dark image it connotes could signify a change in the stereotypical "bond character . In the the background is the image of Westminster one of the UKs key and most noticeable landmarks this could be due to the fact that in the previous bond film Quantum of solace the film was mostly filmed outside the UK and did come under some criticism for this.
In the back ground you can see dark clouds this could connote a storm and so could symbolize that there is going to be some sort of danger as well as this it could also connote that there is going to be sadness in the film due to the common scene of rain at a funeral. In the foreground you see the main character who the audience would identify as James Bond the way he is standing is also notable as this character is not normally seen in such a relaxed/ solemn position which could suggest that he has given up he old life as a serious 007.
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