super hero

The genre of this film is superhero, this is known to me and the audience as Spider Man is a prominent film character with 3 recent films about this comic book charterer. The Narrative of this trailer moves in chronological order; starting with the memory form when his parents leaving him for and unknown reason the loss of the main characters (peter parker) is a common theme throughout the trailer and is shown to be one of the unique selling points of the film as the question of his parents has not be explored in the other films.  by going back and focuses on his younger life experiences, whereas in the previous film the focus is on peter at an older age; with a job. Another unique selling point to the film is that it explores different characters than in the older film e.g Gwen Stacy. On the other hand the director or the cast is not mentioned this suggests that they are not well known enough to be considered a good way to sell the film whereas with over films the cast and director are a key tool for selling the film

Target audience would mainly be males aged between 12 and 25, i have come to this conclusion for a number of reasons, firstly the film is rates a 12A which suggests that it would be suitable for people of the age to 12, secondly the film is a very recent re-make of the spiderman franchise  - mainly male, young boys 12-25

 The same instruments are used thought, slow to start off with to evoke emotion and also to show that this is not a part in the film where the viewer should be expecting the traditional fast paced fight scenes, the music cuts to silence with the use of a loud drum to show that this is a keep point in the film; where he is being bitten by the spider. the trailer ends with the traditional spider man theme music the the public associate with the past spider man franchise suggesting that they want to feed of the last films popularity. The pace starts of slow and graduates with the help of music to  

Dialogue"we all have secrets, the ones we keep, and the ones that are kept from us"

Voice over there is no specific voice over that is commonly associated with the super hero franchise e.g  Michael Caine (Alfred) voice over in The Dark Knight where someone connected  to the main charter talks throughout with The Amazing Spiderman the voice over is only used at the end "we all have secrets, the ones we keep, and the ones that are kept from us" which suggests that this theme of a secrets plays a major part in the plot of the film.

Credits and inter-titles with "Columbia pictures" the only peace of production information int he trailer shown centrally in the film (just after the spider bite) which suggests that the production company want to make sure they are known for this film but also by not putting any cast member or direction could mean that they are not well known enough to make people want to go and watch the film on the other hand it could suggest that