the trailer starts with introducing the production company; Universal and working title, both are big budget house hold names. Universal Studios franchises include Jaws, Fast and Furious and most recently Anna Karenina which genre is also associated with musical. the use of universal being the first thing you see in this trailer lets people know that is has has allot of money put into the production of this film and so from this you can gather that it is also going to have some big names also attached to it.
The fist image you see is a picutresk long shot of a mountain this would appeal to people between of 50+ as it would show that the film has some amazing locations in different landscapes something that the stage show could not bring to the telling of the story.
The trailer in many ways is reflective of a very traditional trailer in terms of shots used to introduce the actors, the screen shows the traditional font associated with the the musical fades out then has the actor mentioned making some movement towards the camera an example being when Huge Jackman`s name is shown on the screen the next shot you see is him turning toward the camera. This is an old traditional techniques not often seen in today`s trailers due to the fact that they are trying to be different to attract attention for being different, the fact that this trailer has not tried to be different suggests that its target audience is 50+ i have come to this conclusion because people of an older generation would feel more inclined to see something that they feel they is closer to the films they used to watch. Another reason why this film trailer would appeal to people aged 50+ is that they have drawn attention to the fact that the director of this film Tom Hopper is also the directer of "The Kings Speech" a film that did amazingly well both critically and commercially with that age bracket.
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"I dreamed that god would be forgiving" |
A birds eye shot is used to show the conformity within the nunnery and to highlight that they are all the same by shearing the same identity and work as a unit together (they get up from the table at the same time) this also works in giving back ground information of what the life of one of the lead characters life was like being and how it is now. another interesting shot used in this trailer is a mix between a pan and a high angle shot, this effect of starting up high to show what it is like behind the barrier and then panning down to a close up of the peoples faces creates both questions in the viewers mind; why is there conflict?, and crates dramatic effect by using the high angle to show how this conflict is effecting everyone and also how it has effected one person and in doing this creates the real essence of war.
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