Wednesday, 12 September 2012

looper`s trailer analysis


 this film would appeal to men around the ages of 16-25. the fact that it would appeal to men is that it is a hybrid of scfiy and action, both genera separably would stereotypical appeal to men because of the fight scene and explosions which again stereo-typically attract men whereas women would be more stereo-typically drawn to a Romcom.

the music to this trailer is designed to attract the target audience by starting with the  sound of a ticking clock to represent the countdown to trailer and also to draw the target audiences in with a  sound they can associate with, the diegetic sound  ticking clock might also have connotations of time running out. the opening statement from the main character "time travel has not yet been invented, but 30 years from now it will have been" works to establish the movie for scfy fans by pointing out that this film dose have an element of syfi and also action

shortly after the extreme close up of the pocket watch, the tralior cuts to a long shot of a man standing at the edge of a corn field; the connotations of a corn field is both rooted in the horror genera where it is scene as a thing to be scared of and something symbolic of rural america were back in the 1920's corn and cotton were a major factor in the economic development of the country. The juxtaposition between the location and the event taking place can act to shock the viewer and also show that this is no normal action film. 

the net noticeable sequence of shots is a short montage of the elements of his life; travel, friends, killing, money and his "looper" identity. the short montage is also accompanied by a monologue of the main character explaining his job, the monologue carries on thought out the tailor with him being the only source of information with the one exception being said by an scruffy man who hasn't been noted in the previous clips who says "this time travel crap just fries your brain like an egg" this suggests that the story line is not so simple and there will be a twist at the end, but to find out the twist you need to watch the film and so in doing this it creates interest in the film.

from the trailor it is unclear if the the character you are following is the hero or the villain a line that is stereotypical drawn very early in the film so the viewer has more time to learn about him and decide that they want him to save the day. with "Looper" the focus of the film is a murder and so blurs the lines and confuses the audience and they do not know if they want this killer to be okay or not. The tralior follows the younger of the two actors played by Joseph Gordon-Levit a actor who has recently stared in the The Dark Night Rises a very high budget action film, this suggests that it is trying to appeal to the younger generation with the tailor and relying on the fact that Bruce Willis is in an action film to make a slightly older generation of people want to watch the film. the names of the actors are a key selling point to the film as the music comes to dramatic peaks with there names the only thing showing on the screen this reiterates the fact that they have big names involved with the film and so gives the viewer an element of trust that it inst going to be a bad film.






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